Top 10 Brand Movers, January 2012
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
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Online Video Ad Impressions Dropped 22% in January
Americans viewed 5.6 billion video ads in January 2012, down 22% from 7.1 billion in December 2011, according to comScore VideoMetrix data. Hulu generated the highest number of video ad impressions at...
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US Smartphone Ownership Heavily Linked to Income Level and Age
Smartphone penetration is closely linked to income and age levels, according to survey results released in February 2012 by Nielsen. Increased levels of smartphone penetration correlated with higher...
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Radio Revenues Inched Up in 2011
Radio revenues edged up in 2011, finishing the year at $17.4 billion, up about 0.6% from $17.3 billion in 2010, according to [pdf] a February 2012 report from the Radio Advertising Bureau (RAB)....
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Hotel Industry Poised for 2012 Growth
58% of global hotel accommodation owners and managers worldwide believe their business will be either a lot more profitable (13%) or a little more profitable (45%) this year, according to [pdf] results...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Feb. 17-19, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Product Availability, Delivery Costs Among Top Showrooming Factors
Although consumers who research and gather information in a retail store and then purchase online cite price (86.8%) as their most common reason for “showrooming”, other factors are also driving this...
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Smartphone Users Say Web Access More Indispendable Than Texting
Internet access tops the list of functions smartphone users could not live without, cited by 20.8% of respondents to a Prosper Mobile Insights survey [download page] released in February 2012. In fact,...
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List-Rental Prices Drop; B2C Now Lowest-Priced
Prices for marketing list rentals are falling across almost all major categories, with permission-based B2C email taking the lead for the first time as the lowest-priced category, according to the...
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Consumers Flocked to Travel Sites in January
Travel site categories accounted for 4 of the 10 top-gaining web categories by percentage change in January 2012, including Transactions sites, which grew 28% month-over-month to 3.7 million visitors,...
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Mobile-Local Search and Display Ad Clicks Yield Different Responses
52% of mobile-local search ads on the xAd network yielded calls to local businesses following the initial click in Q4 2011, compared to 30% for display ads, according to [download page] a report...
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Digital Video Ad Views Continue Growth
Digital video ad views grew at a faster pace than video views from Q4 2010 to Q4 2011 (49% vs. 47%), as they did in Q3, although the ratio by which ad views outgrew video views drastically narrowed...
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9 in 10 Americans Concerned About Online Privacy
Consumer concern for online privacy is at a significantly high level, according to the Q1 2012 TRUSTe Privacy Index, which shows that 90% of US adults worry about their privacy online. Although a...
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Voters Say Political Ads Least Annoying When in Local Newspapers
Political candidate ads appearing in local newspapers are rated as annoying by just 18% of registered voters, while ads appearing on local TV are seen as annoying by 54%, according to results of a...
View ArticleTop 10 Cable Television Programs, Week of January 16, 2012
Source: The Nielsen Company. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into...
View ArticleTop 10 Network Television Programs, Week of Jan. 16, 2012
Source: The Nielsen Company. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into...
View ArticleTop 10 Cable TV Engagement, Week of Jan. 29-Feb. 5, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 TV Engagement, Week of Jan. 29-Feb. 5, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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1 in 5 Mobile Users Recently Scanned QR Code
18% of mobile users surveyed in Q4 2011 reported having scanned a QR code in the past 90 days, according to [download page] a JiWire report released in February 2012. Among mobile shopping activities,...
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16% of Pay TV Subscribers With Broadband to Cut Back on Cable
16% of paid TV subscribers who have high-speed internet access say they are highly likely to cut back on cable in the next year, and a further 27% are of mixed opinion, according to [download page] a...
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