Facebook posts made by retail brands during the overnight hours of 8 PM to 7 AM drive 20% more user engagement, in terms of like and comment rates, than posts made between 8 AM and 7 PM, according to a September 2011 report from Buddy Media. However, data from “Strategies for Effective Facebook Wall Posts” indicates 89% of retail brand wall posts are made between 8 AM and 7 PM.
(more…)
↧
Overnight Facebook Posts Drive More Engagement
↧