The usage of online coupons by US consumers is increasing, according to [pdf] a survey from Forrester Research. Results from “The Impact of Online Coupons and Promotion Codes” indicate 66% of consumers will use online coupons for at least 25% of their purchases in the next 12 months, a 20% increase from 55% who used online coupons for at least 25% of their purchases in the last 12 months.
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Online Coupon Use Rises
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