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On average, online retailers give themselves a middling 5.4 rating on a 1-10 scale for their delivery of seamless cross-channel shopping [download page], according to the e-tailing group’s 10th Annual Retailer Survey conducted in Q1 2011. A leading 19% of respondents rated themselves five out of 10 for their seamless cross-channel shopping experience, while another 10% rated themselves six out of 10.
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Online Retailers Give Selves Middling Cross-Channel Rating
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