Mobile apps (43%) and mobile barcodes (41%) rank highest as mobile marketing strategies companies would be interested in deploying in the next 12 months, according to [pdf] a December 2011 survey from AT&T. Data from the survey indicates that banner ads (40%) follow closely as a potential strategy, with mobile web (35%) and SMS messages (34%) not far behind and digital signage (17%) appearing the least desired. (more…)
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Mobile Marketers Most Interested in Apps, Barcodes
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