Facebook Ads Gaining Traction Among SMBs

Facebook advertising (23%) trails only print newspaper (25%) and direct mail (24%) in terms of small business marketing adoption, according to a survey released in December 2011 by MerchantCircle. Data from the “Merchant Confidence Index” survey indicates that group deals (12%) are also growing in adoption, ahead of online newspaper (11%), but behind PPC and SEM (18%). (more…)