Incentivized Apps Mostly Discarded or Ignored

37% of smartphone owners who have downloaded an application for an incentive, such as free social or game points, say that they redeem the incentive and uninstall the app, while a further 25% receive the incentive and never use the app again, according to a survey released in December 2011 conducted by Harris Interactive on behalf of Pontiflex. Data from the survey indicates that just 3% say they use the app often, while a similar proportion hardly ever uses the app (17%) as uses it occasionally (18%). (more…)