Smartphone Users Increasingly Engaged in Rich Media Activities

The number of smartphone users engaged in rich media activities has increased substantially in the past year, according to [download page] a December 2011 report from Nielsen. 26 million smartphone subscribers viewed videos on their devices in Q3 2011, representing 62.5% growth from 16 million in Q3 2010. Meanwhile, the number of smartphone subscribers downloading applications has risen 53% year-over-year to 49 million, while 35 million are downloading games, up 83% from 19 million in Q3 2010. (more…)