Half of Frequent Cart Abandoners Will Purchase When Remarketed

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Clik here to view.48% of “serial abandoners,” defined as online shoppers who abandoned a purchase more than once in the previous 28 days, will buy when remarketed, making this group 2.6 times more likely to buy than one-time abandoners, according to [download page] a December 2011 e-book from SeeWhy. “Recent goal abandoners,” defined as shoppers who have made one or more purchases followed by an abandon in the past 28 days, have the highest recovery rate, at 57%.
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