CMOs Want Greater Influence in Biz Strategy, Development

An overwhelming majority (79%) of global CMOs say they want their influence in business strategy and development to grow, far ahead of other areas such as digital/interactive/social marketing (41%), and brand strategy and positioning (33%), according to a survey released in January 2012 by Forrester Research and Heidrick & Struggles. In line with this focus on business strategy, CMOs identified visioning and strategic thinking (89%) as the top competency important for their success, followed by people management/team development (59%), with relationship building with the senior executive team (39%) not far behind. (more…)