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TV Remains Dominant Video Viewing Device
TV remained the dominant device for viewing video in the US during Q2 2011, although mobile video viewership is catching up to and in some cases surpassing viewing of video on the internet, according...
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Smartphone Users Get More Active
The percentage of US mobile subscribers engaging in a variety of smartphone-based activities including downloading apps and social networking increased from the three-month period ended March 2011 and...
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Discounts Promote Online Loyalty
Eight in 10 (82%) online shoppers say they are more loyal to businesses that offer regular discounts than to businesses that offer occasional discounts, according to data released in August 2011 by...
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Consumer Sentiment Nosedives
The August 2011 Consumer Sentiment Index of the Consumer Reports Index, which measures how consumers are feeling financially when compared with a year ago, fell to its lowest level since December 2009...
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Q2 E-commerce Spend Rises 14% YOY
US online retail (non-travel) spending reached $37.5 billion during Q2 2011, according to estimates from comScore. This marks the seventh consecutive quarter of positive year-over-year growth and third...
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Young Travelers’ Online Habits Show Driving Preference
Internet users aged 18-34 (“Young Road Warriors”) seem to prefer driving to their chosen destination, wherever that may be, as they are more likely to visit ground transportation and maps/travel...
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Tablet Ads Beat E-reader Ads
Magazine ads viewed on tablet computers are more effective than magazine ads viewed on e-readers in garnering consumer attention and engagement, according to data collected by Starch Advertising...
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Home Appliance Owners Research before Retail
Increasing proportions of home appliance owners say they choose which appliance brand to purchase first, then visit a retailer carrying that brand, rather than selecting the retailer first, according...
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Favorite Q2 TV Ads and Other Advertising News
TV ads featuring “fatherly love” were viewers’ favorites among new commercials debuting in Q2 2011, according to Nielsen Company research. Three of the top 10 most liked new commercials from April to...
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8 in 10 Web Users Watch Online Video Weekly or More
About a combined eight in 10 (78%) US internet users watch online video on a weekly basis or more, according to [pdf] a study released in July 2011 by Frank N. Magid Associates, Inc. and Metacafe....
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Most Mobile Shoppers Make Purchases Couple Times a Month
When asked how often they make shopping-related purchases on their mobile phone, the highest percentage of mobile phone shoppers (22%) said a couple of times a month, according to a July 2011 survey...
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Search, Email Leading Online Activities
Nine in 10 (92%) of online adults use search engines to find information on the web, including 59% who do so on a typical day, according to [pdf] data released in August 2011 by the Pew Internet &...
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7 in 10 Global IT Professionals Find White Papers Useful
About seven in 10 (72%) global IT professionals find white papers extremely useful, according to the IDG Connect 2011 Global IT Content Survey. In addition, high percentages of IT professionals in each...
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Sprint, T-Mobile Satisfy Wireless Contract Customers
Sprint and T-Mobile rank highest, in a tie, in customer satisfaction among major full-service wireless carriers with a score of 755 on a 1,000-point scale each, according to data released in August...
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Yahoo Makes MOM Gains in Search Queries
Yahoo posted the highest rates of month-over-month (MOM) growth in both explicit and total core search queries among the three major US online search providers in July 2011, according to comScore...
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4 in 10 Mobile Campaigns Lead to Enrollment
Four in 10 (40%) mobile advertising campaigns run on the Millennial Media network during Q2 2011 led to consumer enrollment or joining/subscribing to something postclick, according to [sign-in page]...
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More Consumers Plan TV, Jewelry Purchases
The percentages of consumers planning to purchase TVs and jewelry in the next six months are up compared to August 2010, according to the August 2011 BIGresearch Consumer Intentions and Actions survey....
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Affluent Americans More Reachable via Internet
Affluent Americans (those with a household income of $100,000 or more) use the internet and more frequently than the general population and are more likely to be aware of new products, companies and...
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9 in 10 Smartphone Owners Text
About nine in 10 (92%) US smartphone owners send or receive text messages, 56% more than the 59% of cell phone owners who do so, according to [pdf] an August 2011 study from the Pew Internet &...
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QR Code Scanners Skew Male, Young, Wealthy
In June 2011, 14 million mobile users in the US, representing 6.2% of the total mobile audience, scanned a QR (quick response) code on their mobile device, according to an August 2011 study released by...
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