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Texas, Miss. Residents Least Insured
Texas residents are the most likely in the US to lack health coverage, with 27.2% reporting being uninsured in the first half of 2011, according to Gallup-Healthways-Well-Being-Index data released in...
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Social Campaign Research l Home Entertainment Queries l Global Ad Expenditure
The explosion of social media intelligence offers a vast opportunity to listen and engage with customers to shape products and services that tap into unmet demand, according to data from The Nielsen...
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Increased Tablet App Dowloads Result in Lower Use
The more tablet apps consumers download, the less likely they are to use them regularly, according to Gfk MRI iPanel data released in September 2011. Among the iPanel respondents who own a tablet and...
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Mobile Campaigns Lead to Download, Enrollment, Video
The three most popular post-click mobile campaign destinations on the Millennial Media network in July 2011 were app download, enroll/join/subscribe, and watching video (31% each), according to the...
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Most Companies Don’t Measure Social Media Integration Value
Despite advances in integrating social media into business, a majority of companies surveyed in June 2011 do not have standard frameworks in place to measure its value, according to an August 2011...
View ArticleTop 10 Cable TV Engagement, Aug. 22-28, 2011
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 TV Engagement, Week of Aug. 22-28, 2011
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Network Television Programs, Week of Aug. 29, 2011
Source: The Nielsen Company. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into...
View ArticleTop 10 Cable Television Programs, Week of Aug. 29, 2011
Source: The Nielsen Company. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into...
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Consumer Sentiment Improves from Aug. Nosedive
The September 2011 Consumer Reports Index, a measure of overall consumer financial health, showed signs that sentiment is improving after plummeting to its lowest level in nearly two years last month....
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Denso/Fujitsu Ten Produces Fewest Auto Multimedia Problems
The non-competitive split-sourcing arrangement between Denso and Fujitsu Ten ranks highest in the AM/FM/single CD player/satellite radio/navigation segment with an overall PP100 (problems per 100...
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Spouses Have Most Influence on Customer Decisions
In findings that probably won’t shock anyone who is married, September 2011 data from the Gallup Management Journal shows that spouses have the most influence on customer decisions. Close to 50% of...
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Females, 18-34-Yr-Olds Most Active Social Networkers
Females make up the majority of visitors to social networks and blogs, and people aged 18-34 have the highest concentration of visitors among all age groups, according to a September 2011 report from...
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