Use of Advocates in Branded Online Communities Seen Low

Just 20% of brands use advocates in their online communities, according to [download page] a ComBlu study released in November. Data from the “State of Online Communities” indicates this to be virtually unchanged from 2010, trailing other online community engagement practices that have grown to demonstrate far wider penetration: for example, content aggregation jumped from 44% adoption in 2010 to 92% this year, while the use of personal dashboards also jumped, growing from 38% to 63% of the brands studied. (more…)