Clik here to view.
Multicultural Women Highly Connected to Smartphones
More than 3 in 5 African American, Hispanic, and Asian American women in the US have a smartphone in their household, compared to just one-third of Caucasian women, according to [download page] a...
View ArticleClik here to view.
Online Marketing Seen Key to Professional Svcs Firms
Professional services firms generating 40% or more of their leads online grow 4 times faster than those with no online leads, according to [pdf] a November 2011 study from Hinge Marketing. Data from...
View ArticleClik here to view.
CMOs Predict Slim Rise in Holiday Same Store Sales
Retail CMOs forecast a modest 2.1% increase in their same store sales (referring to revenues of retail stores open for a year or more) for the holiday season compared to 2010, according to a BDO USA...
View ArticleClik here to view.
Americans Unhappy With Salary Distribution
80% of Americans agree that top company managers have become rich at the expense of ordinary workers, including 47% who strongly agree, according to a Harris Poll released in November 2011. Results...
View ArticleClik here to view.
AT&T Leads US Biz ISP Market
AT&T led the US business ISP market in September 2011 with 20% of all browser-based Internet page views (i.e. traffic), according to data released in November by comScore. Data from the study...
View ArticleClik here to view.
Mobile Users Click But Don’t Convert
Search advertisers experience higher click-through-rates (CTR) for mobile phone and tablet search campaigns than for desktop search campaigns, at 166% and 137% respectively, according to a November...
View ArticleClik here to view.
Desktops Lag in Online Video Viewer Engagement
For each desktop viewer who completed watching an online video in Q3, more than 2 viewers did the same while watching on a tablet, according to [download page] an Ooyala report released in November...
View ArticleClik here to view.
Mobile Search Ad Spend Soars
Efficient Frontier clients currently allocate approximately 6-7% of their total online search advertising budgets to mobile search, representing almost triple the share from just one year ago,...
View ArticleClik here to view.
Android Beats iOS in Video Conversion Rate
The average conversion rate (the ratio of plays to displays) for videos on Android mobile devices (45%) was more than double that of iPhones (22%) in Q3 2011, according to [download page] an Ooyala...
View ArticleClik here to view.
Marketers Seek More Resources to Improve Strategies
Almost 1 in 5 marketers say the most important factor to elevating their current marketing strategy is increased resources such as staffing and funding, according to a November 2011 white paper from...
View ArticleClik here to view.
Print Publishers Cultivate Mobile Presence
85% of US and Canadian print publishers say they currently have mobile content for smartphones, e-readers, or tablet computers, representing a 12% increase from 76% in 2010, according to [download...
View ArticleClik here to view.
Consumer Brand Videos Not Capturing Mobile Viewers’ Attention
Online videos produced by consumer brands to promote their brand, products, or services appear to be least engaging to mobile viewers relative to other devices, according to [download page] an Ooyala...
View ArticleClik here to view.
Mobile Revenue Opportunities Apparent to Print Publishers
Although many print publications are struggling with subscription and advertising revenues as a result of consumers’ easy access to digital news, a majority (57%) of US publishers expect to see...
View ArticleClik here to view.
SMS Marketing Largely Ignored
SMS marketing tactics are far less likely to be used by marketers than other mobile capabilities such as mobile commerce sites and mobile applications, according to [pdf] a November 2011 report from...
View ArticleClik here to view.
Black Friday Weekend Shoppers Expected to Grow Y-O-Y
One-third of US consumers say they will “definitely” be shopping this Black Friday, up 23% from 27.1% of consumers in 2010, according to a November survey from the National Retail Federation (NRF)...
View ArticleClik here to view.
Facebook Post Comments More Valuable Than Likes
A comment on a Facebook post containing a link results in almost 5 times the amount of clicks of that link than a like of a comparable post, according to November analysis from EdgeRank Checker. Data...
View ArticleClik here to view.
Consumers Eye Prizes Online
About 26.5 million US consumers visited lotto and sweepstakes sites in October 2011, representing 23.5% month-over-month growth from roughly 21.4 million US consumers in September, making the...
View ArticleClik here to view.
Streaming Time Outgrowing Audience Size
The amount of time spent streaming videos online has more than doubled since 2008, though its 9% year-over-year growth from 2010 to 2011 is more subdued than the previous 2 years, according to November...
View ArticleClik here to view.
Retailers See BI Value But Lack Strategy
Almost all retailers believe that Business Intelligence (BI) is either very relevant (62%) or somewhat relevant (32%) for obtaining key performance data to control internal processes and compare actual...
View ArticleClik here to view.
Use of Advocates in Branded Online Communities Seen Low
Just 20% of brands use advocates in their online communities, according to [download page] a ComBlu study released in November. Data from the “State of Online Communities” indicates this to be...
View Article