Post-order email is where most merchants personalize their onsite and post-order experience, with 77% of respondents to [download page] a November 2011 survey from the e-tailing group sponsored by Adobe reporting tapping into these messages. Data from “Prioritizing Personalization for Growth” indicates that shopping cart (52%), product page (44%), and home page (41%) are also popular areas for personalization among merchants, with category page (21%) and search results (17%) trailing distantly. (more…)
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Post-Order Email Most Popular for Personalization
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