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US Customers Losing Satisfaction With Apparel Brands
After 2 years of improvement, customer satisfaction with apparel companies has fallen in 2011, according to the American Customer Satisfaction Index (ACSI). The index for apparel companies in November...
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Digital-Only Mag Readers Skew Young and Affluent
A profile of adults who read magazines only on digital platforms shows they are more likely to be well-educated, affluent young men, according to data released in November by GfK MRI. Data from GfK’s...
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Small Biz Finding Less Barriers to Social Media
In just 6 months, barriers to social media adoption have dramatically decreased for small businesses, according to a November report from Constant Contact. Data from the “Fall 2011 Attitudes and...
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Locally-Sold Targeted Banner Ads Forecast to Double
Locally-sold targeted banner advertising is forecast to double next year, from $1.5 billion to $3.1 billion, according to [download page] a November report from Borrell Associates. Data from “Budgeting...
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Touchscreen Device Impressions Leap 44% Y-O-Y
69% of all mobile devices on the Millennial Media mobile network were touchscreen interface in October 2011, representing 6% month-on-month growth and 44% year-on-year growth, according to [download...
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Facebook, NBC Show Impressive Video Audience Growth
Facebook and NBC Universal reported the best month-over-month unique viewer performance gains among the top 10 US online video properties in October 2011, according to comScore VideoMetrix data....
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Modest Radio Revenue Growth Forecast
Radio industry over-the-air (OTA) revenues are forecast to grow a moderate 3.5% to $14.7 billion in 2012, according to a report released in November by BIA/Kelsey. Data from “investing in Radio Market...
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Post-Order Email Most Popular for Personalization
Post-order email is where most merchants personalize their onsite and post-order experience, with 77% of respondents to [download page] a November 2011 survey from the e-tailing group sponsored by...
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1 in 3 Americans Concerned With Tech Privacy
35% of Americans cite privacy concerns as their best description of the negative aspects or implications of a more technology-connected lifestyle, according to [pdf] a National Cyber Security Alliance...
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Women More Active on Smartphones
Women appear to be more likely to perform a range of activities on their smartphones than men, according to data released in November by Compete. The leading activity across both genders is text...
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Traditional Media Dominates CMO Holiday Ad Spend
3 in 4 CMOs say they spend most of their holiday budgets on print advertising (44%), broadcast (27%), or outdoor advertising, including billboards (5%), according to a November 2011 BDO USA survey....
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Share of Emails Opened on Mobiles Jumps in H1 ’11
The share of all email opens occurring on mobile devices reached 20.24% in the first half of 2011, representing 51% growth from 13.36% in Q4 2010, according to a report released in November 2011 by...
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1 in 3 Marketers Say Online Metrics Don’t Quantify Financial Impact
31% of global marketers say existing digital metrics do not adequately quantify the financial impact of the online tools or channels they measure on their business, according to a survey released in...
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Top Web Domains Increase Share of Attention
The top 10 web domains by percentage of total time spent online accounted for 36% of total consumer attention in September 2011, according to December analysis from Compete. Data from the analysis...
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Consumers Prefer Direct Mail to Email
Almost 3 in 5 American consumers report that they enjoy getting postal mail from brands about new products, compared to just 43% who say they enjoy getting emails from brands on new products, according...
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US Online Ad Spend to Grow 23.3% in 2012
US online spend is forecast to grow 23.3% this year, according to a February 2012 forecast from eMarketer. The fastest-growing categories will be video (54.7%), sponsorships (27%), and search (27%),...
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Video Ads Gaining Acceptance
Video ad views have grown at a faster rate than video views (128% vs. 97%) from Q3 2010 to Q3 2011, according to [download page] a FreeWheel report released in December 2011. Data from the “FreeWheel...
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3 in 10 Americans Say Social Media Ads Useless
31% of Americans say they find advertising on social media sites to be either not very or not at all useful, according to a study released in December 2011 by Epsilon Targeting. Data from the “2011...
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Blogs Rising As Content Marketing Tactic
65% of B2B marketers use blogs for content marketing purposes, trailing articles (79%) and social media (74%) as the most widely used tactic, but representing a 27% increase from 51% of respondents in...
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TV’s Share of Global Ad Spend to Stall
TV’s share of the global ad market has risen steadily from 37% in 2005 to 39.9% in 2010, yet muted growth is expected for 2011 and 2012, according to [pdf] a December 2011 forecast from Zenith...
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