Women appear to be more likely to perform a range of activities on their smartphones than men, according to data released in November by Compete. The leading activity across both genders is text messaging, performed by 98% of female and 92% of male smartphone owners. Greater differences emerge among other activities, though, with women more active accessing social networking sites (79% vs. 68%), playing games (76% vs. 66%), sharing photos/videos (73% vs. 65%) and conducting financial transactions (60% vs. 48%).
Men take the lead in relatively less popular activities, more likely than females to watch streaming content (42% vs. 35%) and make dinner reservations (29% vs. 24%). (more…)