Retailers Appear Customer-Focused, But Sales Driven

The vast majority of global retailers say that customer-centric marketing opportunities such as better targeting through more detailed customer preferences (97%) and delivering real-time personalized offers to consumers (97%) are either highly valuable or somewhat valuable to them, according to [download page] a December 2011 report from RSR Research. Data from “Customer Centricity 2.0: The Rise of the Chief Marketing Officer” indicates that almost all retailers believe that focusing more on customer rather than product (94%), turning customers into advocates through social media (94%), and becoming more brand-focused (94%) are valuable marketing opportunities. (more…)