Spam, Security Concerns Top Online Shopping Barriers

55% of online consumers who have shopped in the past 90 days say that when making a digital purchase of under $25 they are concerned that the site will start sending them junk e-mail, closely followed by the proportion who cite a concern that their personal information will be sold to other merchants (54%), according to [download page] a PaymentOne survey conducted by Javelin Strategy & Research released in December 2011. Data from “Why Consumers Don’t Pay: Opportunities for Digital Commerce” indicates that a majority of active online shoppers are concerned that their credit card data would be intercepted or that unauthorized parties would access the information saved in the merchant’s database. (more…)