Satisfaction Gap Between Credit Unions and Banks Widens

The customer satisfaction gap between credit unions and banks has significantly widened in 2011, according to the American Customer Satisfaction Index (ACSI). The index for credit unions in December 2011 jumped almost 9% year-over-year to a score of 87 on ACSI’s 100-point scale, the highest score ever reached by any of the 47 industries tracked by ACSI. At the same time, the customer satisfaction score for banks dropped 1.3% from 76 to 75, meaning that in just one year, credit unions tripled their lead over banks. (more…)