Interactive In-Stream Video Ads Growing

Interactive in-stream video ads accounted for 61% of video ads served on the AdoTube Network in Q3 2011, representing a 13% rise from 54% in Q2, according to the “AdoTube Format Index Q3 2011.” Data from the index indicates that interactive overlay (32%) and branded overlay (28%) both accounted for a higher share of video ads in Q3 than pre-roll, which experienced a large drop in share, falling from 30% in Q2 to just 10% in Q3. (more…)