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Holiday Shoppers Procrastinating, Using Coupons

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compete-holiday-shopping-completion-guage-yoy-dec11.gif21% of shoppers had completed 10% or less of their holiday shopping as of December 4, compared to 16% at the same time last year, according to a December 2011 survey from Compete. Data from the survey indicates that a further 34% had completed less than half of their shopping, while only about one-quarter had finished more than 75% of their holiday shopping. These figures mirror results from an Ipsos survey conducted on behalf of RetailMeNot, which found that as of December 12, just 16% of adults claimed to have finished all of their shopping, with a plurality (33%) reporting having done less than one-quarter of their shopping. (more…)


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