Women Prove Frugal Holiday Shoppers

70% of women say they tried to only buy sale items this past holiday shopping season, compared to 57% of men, according to a study released in January 2012 by the NPD Group. Women were also 21% more likely than men to buy more thrifty gifts (51% vs. 42%), 18% more likely to cut back on the amount spent for each gift (65% vs. 55%), and 15% more likely to cut back on the number of people they bought gifts for (62% vs. 54%). 57% of women also shopped in less expensive stores for their holiday shopping, compared to half of men, while an even greater proportion (70%) bought more practical gifts, relatively matched by their male counterparts (65%). (more…)