Clik here to view.
Mobile Commerce Grows 64% M-O-M as Postclick Campaign Action
Mobile commerce accounted for 18% of the postclick campaign action mix on the Millennial Media network in November 2011, representing a 22% month-over-month increase, according to [sign-in page] the...
View ArticleClik here to view.
7 in 10 US Consumers Prefer Personalized Offers
72% of US consumers prefer to receive promotional offers that reflect their likes and dislikes, a proportion that rises to 75% among UK consumers, according to [download page] a survey released in...
View ArticleClik here to view.
In-Store Search Proves Costly for Retailers
Smartphone and tablet users who use their devices to compare prices while shopping in a store are 33% more likely to purchase from another retailer than from the same retailer (40.6% vs. 30.6%),...
View ArticleClik here to view.
Women Prove Frugal Holiday Shoppers
70% of women say they tried to only buy sale items this past holiday shopping season, compared to 57% of men, according to a study released in January 2012 by the NPD Group. Women were also 21% more...
View ArticleClik here to view.
Games Dominate Mobile Apps, Set for Revenue Growth
Games (49%) and social networking (30%) capture the largest proportion of consumer’s time spent with mobile applications, according to January 2012 analysis from Flurry, which notes that it does not...
View ArticleClik here to view.
Email CTR Boosted 115% by Social Sharing Buttons
Emails that include social sharing buttons have a click-through rate 115% higher than those do not (5.6% vs. 2.6%), according to analysis released in January 2012 by GetReponse, which examined more...
View ArticleClik here to view.
Q4 ’11 Mobile Search Ad Spend Up 269% Y-O-Y
Mobile search advertising spend grew 269% year-over-year in Q4 2011, accounting for 14.2% of retailers’ total paid search budgets during the quarter, with impressions also up 317%, according to...
View ArticleClik here to view.
Mobile Games | Screen Size | 2D Barcodes | Music Sales
66% of men aged over 30 spend more than 1 hour a day playing games on their mobile phone, compared to 50% of men aged 12-29, according to a January 2012 MocoSpace survey that polled 15,000 of its...
View ArticleClik here to view.
Female CE Shoppers Turn to Blogs Over SocNets for Advice
Women more often turn to advice from blogs than use information or status updates on a social network to help with a consumer electronics (CE) purchase, according to a survey released in January by...
View ArticleClik here to view.
Digital Brand Advertising Spend to Outpace Direct Response
64% of brand marketers plan to increase their online brand advertising spending this year, compared to 49% who plan to increase their direct response budgets, according to [download page] a survey...
View ArticleClik here to view.
Most Companies Not Fully Leveraging Customer Data
Only 39% of C-suite executives in the US and Western Europe say their company is making the most out of data generated by prospects or customers, and less than half say their firm communicates with...
View ArticleClik here to view.
Mobile Shopping Satisfaction Positively Impacts Other Channels
Satisfied mobile customers report being 40% more likely than dissatisfied mobile customers to consider the same company when purchasing from other channels such as a traditional website or store (88%...
View ArticleTop 10 TV Engagement, Week of Dec. 26-Jan. 1, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Dec. 26-Jan. 1, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Network Television Programs, Week of Jan. 2, 2012
Source: The Nielsen Company. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into...
View ArticleTop 10 Cable Television Programs, Week of January 2, 2012
Source: The Nielsen Company. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jan. 6-8, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleClik here to view.
Brands and Agencies Disconnect on Campaign Objectives, Metrics
Nearly all (97%) brand advertisers want their primary marketing objective to be well defined in advance of their online campaigns, with 73% of media sellers also highlighting the importance of this...
View ArticleClik here to view.
In-Store Tech Proves Influential for Shoppers
Half of US and UK shoppers either use in-store kiosks (20%) or would be interested in using them (31%) for self-service of accessing web-based content, while a similar proportion currently use (21%) or...
View ArticleClik here to view.
Shopping Experience Seen Lagging on Mobile Devices
The proportion of online shoppers who say that the personalization of their shopping experience on smartphones (16.8%) or tablets (15.5%) did not meet their expectations during the 2011 holiday season...
View Article