Q4 ’11 Mobile Search Ad Spend Up 269% Y-O-Y

Mobile search advertising spend grew 269% year-over-year in Q4 2011, accounting for 14.2% of retailers’ total paid search budgets during the quarter, with impressions also up 317%, according to [download page] a January 2012 report from IgnitionOne. This investment appears to have paid off: according to data from IBM Smarter Commerce, 14.6% of all online sessions on a retailer’s site were initiated from a device in December 2011, more than double the rate of 5.6% from the previous year, while sales from mobile devices doubled, reaching 11%, compared to 5.5% in December 2010.
(more…)