Most Companies Not Fully Leveraging Customer Data

Only 39% of C-suite executives in the US and Western Europe say their company is making the most out of data generated by prospects or customers, and less than half say their firm communicates with customers and prospects in real time, according to [download page] a survey released in January 2012 by Empirix. Respondents also display different mindsets about how to deal with personal data: 54% say they recognize that their company must foster trust by protecting personal information, but 49% also say that their customers and prospects’ personal information is a key business asset. (more…)