The benefit of increased downloads outweighs the loss in price when an application is put on sale in the Apple App Store for iPad, the Apple App Store for iPhone, and the Google Android Market, according to a report released in January 2012 by Distimo. The report, which measured the revenue effects per day for the top 100 top grossing applications in any category that cut their price in the US, found that on the first day of the sale, the average revenue per app increased by 41% in the Apple App Store for iPhone, while the revenue during the whole sale (maximum of 15 days) rose 22%. (more…)
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Apps Can Make More Money While on Sale
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