Most Consumers Use CPG Coupons Regularly

80.6% of consumers reported using coupons sometimes (33.2%), very often (34%), or always (13.4%) in 2011, with a further 14% saying they used them, but rarely, according to a study released in January 2012 by NCH. The proportion reporting using coupons at least sometimes in 2011 represents 3% growth from 78.3% in 2010, and has risen every year since 2007, when it was 63.6%. By contrast, the 5.4% of consumers in 2011 who said they never use coupons is the lowest since 2007, when it stood at 10.6%. (more…)