Clik here to view.
Blogging Down Among Inc. 500, but Still Rated Successful
The use of blogging has dropped to 37% of the 2011 Inc. 500, representing a 26% decline from 50% in 2010, and an 18% fall from 45% in 2009, according to a study released in January 2012 by the Center...
View ArticleClik here to view.
Millennials Trust Purchase Decisions to UGC Over Friends and Family
51% of Millennials (born between roughly 1977 and 1995) say that recommendations from strangers through user-generated content (UGC) on a company website is most likely to influence their opinion when...
View ArticleClik here to view.
CPG Coupon Distribution Down in ’11, but Overall Trend Remains Up
The total number of CPG coupons distributed in the US during 2011 dropped 8.1% after hitting a peak in 2010, but remains up 7% from its 2007 pre-recession level, indicating continued strong levels of...
View ArticleClik here to view.
Agencies Say Spot TV Top Ad Medium of Choice in Q4 ’11
The top medium of choice for clients in Q4 2011 was spot TV (broadcast and cable), reported by 51% of agencies, according to a survey released in January 2012 by STRATA. Digital was second, cited by...
View ArticleClik here to view.
’11 CPG Coupon Redemption, Savings Up Y-O-Y
US consumers redeemed 3.5 billion CPG coupons in 2011, representing a 6.1% increase from 3.3 billion in 2010 and a 9% rise from 3.2 billion in 2009, according to a study released in January 2012 by...
View ArticleClik here to view.
Retailers Eye Opportunities in Online Merchandising and Rich Media
The most valuable e-commerce opportunities identified by retailers with comparable store/channel sales growth of over 4% (“winners”) are improving online merchandising and assortment (65%), providing...
View ArticleClik here to view.
CPG Brand Website Visitors Buy More In-Store
Visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand website, and complete 41% more transactions, according to [download page] a comScore, Accenture, and...
View ArticleClik here to view.
2 in 3 Consumers Switch Providers Due to Poor Customer Service
66% of global consumers reported switching providers in at least one industry in 2011 due to poor customer service, representing a rise of 3% from 64% in 2010 and 12% from 59% in 2009, according to...
View ArticleClik here to view.
Most Consumers Use CPG Coupons Regularly
80.6% of consumers reported using coupons sometimes (33.2%), very often (34%), or always (13.4%) in 2011, with a further 14% saying they used them, but rarely, according to a study released in January...
View ArticleClik here to view.
Majority of Super Bowl Viewers Say TV Ads are Entertainment
73% of Super Bowl viewers say they look at Super Bowl TV commercials as entertainment, by far the leading opinion cited by respondents to an NRF survey conducted by BIGinsight, released in January...
View ArticleClik here to view.
1 in 4 Mobile Owners Comparison Shopped In-Store Over Holidays
25% of adult cell phone owners used their devices to look up the price of a product online while they were in a store during this past holiday season, according to [pdf] a report released in January...
View ArticleClik here to view.
3 in 10 Retailers Unable to Identify Customers at the POS
31% of North American retailers remain unable to identify their customers at the point of sale (POS), according to [download page] a survey released in January 2012 by Boston Retail Partners (BRP),...
View ArticleClik here to view.
Women More Cautious Sharing Personal Info on Social Media Sites
Women are significantly more cautious than men when it comes to sharing a variety of personal information on social media sites, according to a uSamp survey released in January 2012. Women are 33% more...
View ArticleClik here to view.
Kindle Fire Tripled Share of Tablet Traffic in December
Although both iPad and Amazon Kindle traffic on the Jumptap network grew over the 2011 holidays, the Kindle Fire jumped from 10% share of traffic at the beginning of December to 30% share heading into...
View ArticleClik here to view.
Facebook Ad Revenue Grew 69% in ’11, Now Over $3B
Facebook advertising revenue reached $3.15 billion in 2011, representing an increase of almost 69% from $1.87 billion in 2010, and more than tripling from $764 million in 2009, according to the...
View ArticleClik here to view.
Average Valentine’s Day Spending Expected to Set New Peak
The average US consumer celebrating Valentine’s Day this year will shell out $126.03 on traditional merchandise, up 8.5% from last year’s $116.21, and marking the highest average in the NRF Valentine’s...
View ArticleClik here to view.
Online Merchants Grow Q4 2011 Visits, Revenues Y-O-Y
The online merchants who comprise the MarketLive Performance Index made significant year-over-year gains in areas such as visitors and revenues during Q4 2011, according to [download page] a February...
View ArticleClik here to view.
Mobile Barcode Scanning Tripled in 2011
2011 saw a 300% growth in barcode scanning compared to 2010, and a 1000% increase over 2009, according to [download page] a report released in February 2012 by Scanbuy. In fact, Q4 2011 alone saw more...
View ArticleClik here to view.
Twitter Users Say Only 36% of Tweets Worth Reading
Twitter users rated only 36% of the tweets they received as worth reading, while they expressed ambivalence about 39% and said 25% were not worth reading, according to [pdf] research released in...
View ArticleClik here to view.
Consumers Sharing Feedback Do So With Positive Intent
57% of consumers who have completed a customer satisfaction survey said they did so in order to share a good experience, while half did so to improve the company, according to [download page] a survey...
View Article