1 in 4 Mobile Owners Comparison Shopped In-Store Over Holidays

25% of adult cell phone owners used their devices to look up the price of a product online while they were in a store during this past holiday season, according to [pdf] a report released in January 2012 by the Pew Research Center’s Internet & American Life Project. 38% of cell phone owners used their phone to call a friend while they were in a store for advice about a purchase they were considering making, and 24% used their phone to look up reviews of a product online while they were in a store. (more…)