Women are significantly more cautious than men when it comes to sharing a variety of personal information on social media sites, according to a uSamp survey released in January 2012. Women are 33% more likely than men to say they are definitely not willing to share their physical address (78.8% vs. 59.1%), 39% more likely to definitely not share their location (52.4% vs. 37.7%), and 36% more likely to definitely not share their phone number (77.3% vs. 56.7%).
According to a National Cyber Security Alliance and McAfee study released in November 2011, 51% of Americans are not sharing more information on social media today than the previous year, and almost half have changed the way they use social networks because of safety and security concerns. (more…)