Facebook advertising revenue reached $3.15 billion in 2011, representing an increase of almost 69% from $1.87 billion in 2010, and more than tripling from $764 million in 2009, according to the February 2012 prospectus it filed in conjunction with its initial public offering (IPO).
The $3.15 billion in advertising revenue equaled 85% of the social network’s $3.71 billion in 2011 revenues, with the remaining $557 million derived from payments and other fees revenue, more than quadruple the $106 million derived from those sources in 2010. The proportion of 2011 revenue accounted for by advertising was down from 95% (of $1.97 billion) in 2010 and 98% (of $777 million) in 2009. (more…)