Social Traffic Found Driving Higher Order Values

The presence of social media in a purchase path proves to drive higher value orders, in terms of revenue per order, than natural and paid search combined, according to [download page] a study released in February 2012 by ClearSaleing. Examining more than 56 billion impressions, 2.7 billion clicks, and $13 billion in revenue through an array of channels from January 1, 2010 to August 31, 2011, the study found that a conversion occurring after social media exposure delivered more than $280 per order, compared to less than $100 per order for natural search, and more than double the average order size across all digital channels, of $135.37. (more…)