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iPad Owners Display High Engagement With TV
41% of tablet owners say they use their device to extend their TV experience to various activities such as looking up, posting, and chatting about what they are watching on TV, according to a January...
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Social Traffic Found Driving Higher Order Values
The presence of social media in a purchase path proves to drive higher value orders, in terms of revenue per order, than natural and paid search combined, according to [download page] a study released...
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More CIOs Planning Mobile App Releases This Year
27% of CIOs say their companies already offer a mobile application, while a further 22% plan to offer one this year, according to a survey released in February 2012 by Robert Half Technology, which...
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TV Still Primary Video Medium, but Mobile Exhibits Fastest Growth
The vast majority (96%) of Americans watch TV in their homes, roughly double the number (48%) who now watch video online, according to [download page] a February 2012 report from Nielsen. Yet the...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Feb. 3-5, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleTop 10 Cable TV Engagement, Week of Jan. 23-Jan. 29, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 TV Engagement, Week of Jan. 23-29, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Mobile Device Users Highly Connected With Entertainment Ads
Two-thirds of smartphone users and 58% of iPad users have interacted with entertainment ads on their mobile devices, according to [pdf] a survey released in February 2012 by Greystripe. Among the types...
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CPG Merchandising Support Slowed in 2011
Merchandising support increased across 47% of CPG categories in 2011, indicating a continued promotional CPG environment, according to [pdf] a study released in February 2012 by SymphonyIRI. Even, so...
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Broadcast TV-Only Broadband Homes Rising Fast
Though constituting just 4.5% of all TV households in the US, the number of US households foregoing cable or satellite TV in favor of a pairing of broadcast TV-only plus broadband internet connection...
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Security Concerns Hindering Social Commerce for Boomers, Women
The majority of consumers (55%) are not comfortable giving their credit card information to a known brand through a secure payment process on a social media site, according to a survey released in...
View ArticleTop 10 Social Networking Websites & Forums – January 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Telecom Websites – January 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Politics Websites – January 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Broadcast Media Websites – January 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Print Media Websites – January 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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