Social Media Excites Marketers, but Doesn’t Yet Generate Revenue

Social media engagement is the most exciting digital opportunity for global marketers this year, cited by 54% of company respondents to a survey [download page] released in February 2012 by Econsultancy, in partnership with Adobe. Social media is far ahead of other top 3 opportunities company marketers are passionate about, including mobile optimization (38%), content optimization (37%), conversion rate optimization (31%), brand building/viral marketing (27%), and video marketing (24%). (more…)