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Customer Engagement Top B2B Content Marketing Objective
The top objectives of content marketing programs for B2B marketers are to engage customers and prospects (82%) and drive sales (55%), according to [download page] a survey released in February 2012 by...
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Top Super Bowl Ads Enjoy Earned Media Boost
Within the first 3 days after the Super Bowl, the top 10 ads created an average of $862,000 in earned video impressions, representing a 12.7% return on the cost of a Super Bowl ad spot, according to...
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Audience Retention 18% Higher for HD than SD TV Spots
TV ads aired in high definition (HD) outperform their standard definition (SD) counterparts in terms of audience retention by 18.4%, according to [pdf] a study released in February 2012 by DG and...
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Social Media Excites Marketers, but Doesn’t Yet Generate Revenue
Social media engagement is the most exciting digital opportunity for global marketers this year, cited by 54% of company respondents to a survey [download page] released in February 2012 by...
View ArticleTop 10 TV Websites – January 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Video, Multimedia Websites – January 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Health & Medical Information Websites – January 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Mobile Phone Websites – January 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Portal Frontpages – January 2012
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Feb. 10-12, 2012
Source: Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Apple Has Best Corporate Reputation, ABC Top Media Brand
Apple has the best corporate reputation in America among its most visible companies, according to [pdf] the latest Harris Poll Reputation Quotient (RQ) study, released in February 2012. Measuring 6...
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Large Brands Invested More in Display Advertising in 2011
Large brand advertisers continued to grow their investment in digital advertising in 2011, with an increasing number delivering at least 1 billion display ads per quarter throughout the year, according...
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Holiday Smartphone Shoppers Favored Store For Purchases
Smartphone owners who used their device to holiday shop in 2011 were more likely to make a purchase in a store than online, according to a Google survey conducted in January 2012 and released in...
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Online Data Seen Key to Optimizing Offline Experience
90% of global company marketers believe that using online data to optimize the offline experience will be either very important (51%) or quite important (39%) in the next few years, according to...
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Non-Desktop Online Video Plays Surge in Q4 2011
Video plays on tablets, mobile devices, and connected TVs and game consoles (CTV & GC) almost doubled in Q4 2011, leading to a more than doubling of the share of video plays represented by these...
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Only 2 in 10 Hold Positive View of Corporate America
Just 22% of Americans have a positive perception of corporate reputation as it stands now, according to [pdf] a survey released in February 2012 by Harris Interactive. Only 7% of respondents rated...
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16% of Pay TV Subscribers With Broadband to Cut Back on Cable
16% of paid TV subscribers who have high-speed internet access say they are highly likely to cut back on cable in the next year, and a further 27% are of mixed opinion, according to [download page] a...
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1 in 5 Mobile Users Recently Scanned QR Code
18% of mobile users surveyed in Q4 2011 reported having scanned a QR code in the past 90 days, according to [download page] a JiWire report released in February 2012. Among mobile shopping activities,...
View ArticleTop 10 TV Engagement, Week of Jan. 29-Feb. 5, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Jan. 29-Feb. 5, 2012
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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