Large Brands Invested More in Display Advertising in 2011

Image may be NSFW.
Clik here to view.Large brand advertisers continued to grow their investment in digital advertising in 2011, with an increasing number delivering at least 1 billion display ads per quarter throughout the year, according to [download page] a February 2012 report from comScore. In Q4, 145 different advertisers delivered more than 1 billion impressions, representing a 38% increase from 105 in Q4 2010, and a 4.3% rise from 139 the prior quarter. (more…)