16% of Pay TV Subscribers With Broadband to Cut Back on Cable

16% of paid TV subscribers who have high-speed internet access say they are highly likely to cut back on cable in the next year, and a further 27% are of mixed opinion, according to [download page] a survey released in February 2012 by Chadwick Martin Bailey (CMB). Of those planning to cut back on elements of their subscription, the leading action is to switch from an HD box to a regular one (34%). 18% say they will reduce non-premium channels, 14% will cut the number of boxes in the house, and 12% will reduce premium channels. (more…)