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1 in 5 Aug. Queries 5 Words or More
Almost one in five (18%) US search queries conducted in August 2011 consisted of five words or more, according to data from Experian Hitwise. In addition, about 50% consisted of three words or more....
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E-Reader Usage Doubles from 2010
The percentage of US adults who use an e-reader device such as a Kindle, iPad or Nook has almost doubled since 2010, according to Harris Poll results released in September 2011. Fifteen percent of...
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18-24-Yr-Olds Send 3K Texts Per Month
The average 18-to-24-year-old US adult sends and receives an average of 109.5 texts per day, or more than 3,200 per month, according to [pdf] data released by the Pew Research Center in September 2011....
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Americans More Likely Not to Buy Books
The percentage of US consumers who have not purchased any books in the past year increased from 2010 to 2011, according to Harris Poll results released in September 2011. About one-third (32%) of...
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Men Make More Cell Calls than Women
Despite gender stereotypes of women talking on the phone more often, when it comes to cell phones men are more likely to place a call, according to [pdf] data released by the Pew Research Center in...
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iPad Dominates Online Tablet Research
In addition to dominating US tablet sales, the Apple iPad also dominates online tablet research performed by US consumers, according to data released in September 2011 by Compete. Between February and...
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Mobile Auto Campaigns Geared around Products, Foot Traffic
Mobile advertising campaigns from auto manufacturers on the Millennial Media network have goals of product launch/release and increasing foot traffic at much higher rates than overall mobile campaigns,...
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Fresh Food Competition Grows
While the grocery channel continues to dominate the fresh food channel in the US, competition from other channels is growing, according to September 2011 data from The Nielsen Company. During the 52...
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Mobile Email l Email Timing l Promotional Email Volume
The use of mobile email by 18-to-24-year-olds has risen more than any other age group, according to data from e-Dialog. Mobile email use has risen 63% in this demographic. (more…)
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‘X-Factor’ Leads New Shows in Social Impressions
The upcoming unscripted Fox TV show “The X-Factor” led all new fall TV shows in total social impressions between May 1 and September 4, 2011, according to data from Networked Insights. “The X-Factor”...
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Mobile Auto Audience Heavily Consumes Content
The mobile auto audience consumes many categories of mobile content at much higher rates than the overall mobile audience, according to a September 2011 report from Millennial Media and comScore....
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3 in 5 US Smartphone Users Access SocNets
In the US, three of every five smartphone owners age 13 and older accessed social networking or blog destinations on their mobile devices for the three-month average period ending June 2011, according...
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Gen Y Engages in Social Change
Large percentages of Gen Y adults age 18-34 have engaged a variety of activities to promote positive social change in the last 12 months, according to [pdf] a study from Walden University and Harris...
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Prime Time TV Preferences Shift during Decade
While the US prime time (8-11 PM) TV audience has remained fairly consistent at around 200 million since the 2001-02 TV season, historical data from The Nielsen Company indicates the makeup of prime...
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Back to School Influences August Web Visits
The beginning of a new school year seemed to have a major effect on Americans’ web habits in August 2011 as education information was the fastest-growing site category, according to [download page]...
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Facebook ‘Likers’ Expect Access, Discounts
More than six in 10 (63%) Facebook users who “like” a brand or product on Facebook expect something in return, according to [pdf] a September 2011 study from ExactTarget. Results from “The Meaning of...
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US Online Video Consumption Slightly Grows
For the third straight month, the number of Americans viewing online content and their total online video viewing sessions grew on a month-over-month basis in August 2011, according to comScore Media...
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Facebook Branding l SocNet Engagement l Lakers Rule Twitter
This year, as reported by HubSpot, Edison Research and Arbitron found that according to US social network users who follow a company/brand in social media, 80% of respondents preferred to connect with...
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8 in 10 Commercial Emails Reach Inbox
Globally, only eight in 10 (81%) commercial emails reached their intended inbox in the first half of 2011, according to a study released in September 2011 by ReturnPath. Results from “The Global Email...
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Ad Spending on African-American Audiences Grows 3%
Total US advertiser spending aimed at African-American audiences grew 3% between 2009 and 2010, according to [download page] a report released in September 2011 by The Nielsen Company. Data from “The...
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