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Smartphone Share of Connected Device Impressions Grows 6%
Smartphones accounted for 72% of all connected device impressions on the Millennial Media mobile network, according to the August 2011 Millennial Media Mobile Mix. This represents 6% growth from a 68%...
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TV News Top Local Info Source
About three-quarters (74%) of US adults say they get local information at least once a week from a local TV news broadcast and/or website of a local TV station, according to a study released in...
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6 in 10 Adults Have Desktop PC
About six in 10 (59%) US adults 18 and older have a desktop computer, according to data released in September 2011 by Prosper Mobile Insights. This makes desktop PCs the most commonly owned technology...
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Women Drive African-American Purchases
Women see themselves as the primary drivers of a variety purchases in the African-American consumer demographic, according to [download page] a report released in September 2011 by The Nielsen Company....
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Facebook Reigns as Top Global SocNet
A look at the top social networking brands worldwide released by comScore in September 2011 revealed that, perhaps unsurprisingly, Facebook.com ranked as the top social network by a wide margin. In...
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Supermarkets, Search Engines Tops in Customer Service
Supermarkets and online search engines were the two industries out of 22 major US industries with the highest net ratings of doing a good job of serving their consumers, according to Harris Poll...
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Public Has Negative Attitudes toward Press
Negative public attitudes toward the press are at record levels in a number of areas, according to data released in September 2011 by the Pew Research Center for the People & the Press. Most...
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Programming Interest l Asian TV Households l Flat Panel TV Sales
Looking at unique visitor trends to the broadcast sites on Compete.com through August 2011, it appears that ABC has driven the highest rates of interest as the new broadcast season approaches, with CBS...
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African-American Smartphone Penetration Higher
African-Americans own smartphones at a rate higher than Americans overall, according to [download page] a report released in September 2011 by The Nielsen Company. Data from “The State of the...
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Online Ad Revenues Up 23% in H1 ’11
Internet ad revenues rose 23.2% to a record $14.9 billion in the first half of 2011, according to figures released in September 2011 by the Interactive Advertising Bureau (IAB) and...
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Corporate Sites Most Effective Online B2B Lead Gen Tool
Although four in 10 (41%) B2B marketing/IT professionals say personal connections and referrals are their top lead source, corporate websites (23%) are the clear leader in online lead generation,...
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Economic Pessimism l Vehicle Sales l Men Buy Jewelry
Economic pessimism among US consumers continues, according to a September 2011 Harris Poll. Forty-five percent think the economy will stay the same, 34% believe it will get worse and 21% think it will...
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Lead Quality Biggest B2B Site KPI
Most businesses assess the overall effectiveness of their company’s website by the quality of the leads it yields, according to [landing page] a study released in September 2011 by Demandbase. Results...
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Top Viral Videos – September 2011
Many viral video viewers were either thinking of a kid in their lives, reliving their childhoods or were kids themselves, judging by the list of the 10 most-shared viral videos in September 2011 as...
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SocNets Most Used for Friends, Family
Social networks are most likely to be used for reasons pertaining to friends and family, according to NM Incite’s “State of Social Media Survey.” Social networkers who are parents report even higher...
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Promo Retail Email Volume Falls YOY
The top online retailers sent each of their subscribers three promotional emails on average during the week ending Sept. 30, 2011, according to Chad White, research director at Responsys and author of...
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Global Q2 Ad Spend Up 6%
Despite overall growth of 5.7% for the global advertising industry in Q2 2011, ad spending fell in nearly half the world’s key markets in Q2 2011, according to The Nielsen Company’s quarterly Global...
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Mature Consumers Use Tech
Mature consumers around the globe are using technology at high rates, according to the A.T. Kearney Global Maturing Consumer Study. Data from the study indicates 87% of global consumers age 60-64 use a...
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Radio Listener Growth l Cellular Revenues l Median Rock Share
US radio added more listeners in September 2011 compared to September 2010, according to Arbitron data, with an additional 1.7 million listeners aged 12 and older tuning in during an average week. The...
View ArticleConsumers Unlock Value of Past Purchases
Thanks to developments such as brand buy-backs, exchange schemes, online platforms and mobile marketplaces, consumers have never had an easier time unlocking the value of past purchases, according to...
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