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Large Retailers Lagging in SocNet Responses
Despite growing interest, social customer service still has limited structure, according to [pdf] a November 2011 white paper from Conversocial. Data from “Who’s Ignoring their Customers?” indicates...
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Motherhood Changes Shopping Habits
Becoming a mother has a profound effect on the importance of various purchase criteria to women, according to a November 2011 report from BabyCenter, in association with comScore. Data from “Shopping...
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Mobile Trails in Customer Experience Integration
Companies are least likely to integrate mobile touch points into the overall customer experience, according to [download page] a report released in November 2011 by Econsultancy in association with...
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Weekly Emails Most Preferred by Consumers
39% of consumers would like to receive emails weekly from retailers with whom they have opted in, according to [download page] a November 2011 white paper from MarketLive and the e-tailing group. Data...
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Newspapers Still Important for Comparison Shopping
A substantial number of female consumers in the US use newspapers to seek out best prices when shopping, according to a comScore white paper released in November 2011. Data from “The Effects of the...
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Local TV Advertisers to Increase Digital Budgets
3 in 5 local TV advertisers say they expect their digital advertising spend to grow this year from 2010, according to [download page] a TVB survey conducted by Borrell Associates and released in...
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Social Media Marketing Increasingly Mainstream
Almost 2 in 3 companies describe the extent of their social media activity as either heavy (21%) or average (43%), representing a 21% increase from 2010, according to [download page] a November 2011...
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Mobile Advertisers’ Use of Local Market Targeting Grows
Of the 45% of mobile advertisers on the Millennial Media network using targeted audience campaign methods in Q3 2011, two-thirds targeted a local audience, representing a 50% quarter-over-quarter...
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Most Have Used Tablet as Purchasing Device
63% of tablet owners have made a purchase using their device, compared to just 31% of smartphone owners, according to a study released in November 2011 by Jumptap in partnership with comScore. Data...
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Social Media ROI Not Well Understood
2 in 5 companies do not have a return-on-investment (ROI) figure for any of the money they spend on social media marketing, according to [download page] a November 2011 report from Econsultancy in...
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More UK than US Consumers Wake Up to Email
73% of UK consumers say they check email first thing in the morning, compared to 58% of US consumers, according to a November 2011 report from ExactTarget. Data from “The Digital Kingdom” indicates...
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Google Tops Among Website TV Ads
Google has aired 5 of the top 10 most effective website TV ads this year to date, according to November 2011 Ace Metrix analysis. Its most effective ad, “Dear Sophie,” which promoted Google Chrome by...
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Retailers Prepare for E-Holidays
Compared to 2010, retailers are dedicating significantly more budget to paid search leading up to Black Friday 2011, according to November 2011 analysis from Performics. According to Performics...
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