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7 in 10 CMOs Feel Unprepared for Data

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ibm-marketing-challenges-reported-by-cmos-oct11.gifSeven in 10 (71%) global chief marketing officers (CMOs) feel unprepared for the explosion of data that is occurring in the marketplace, according to a study released by IBM in October 2011. Data in “From Stretched to Strengthened” indicates that a similar percentage (68%) feel unprepared for social media.
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