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Yahoo, AOL Reverse Core Search Query Performance
US search providers Yahoo and AOL reversed their August 2011 core search query performance, when Yahoo increased its total 5% and AOL decreased its total 9%, in September 2011, according to comScore...
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Prime Time Weekday TV Beats Other Entertainment
Prime time weekday TV has a significantly higher reach than many other forms of electronic entertainment among US adults age 18-49, according to a study released in October 2011 by The Nielsen Company....
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7 in 10 CMOs Feel Unprepared for Data
Seven in 10 (71%) global chief marketing officers (CMOs) feel unprepared for the explosion of data that is occurring in the marketplace, according to a study released by IBM in October 2011. Data in...
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SocNet Crowdsourcing Has Mixed Results
While brands performing crowdsourcing (letting consumers take over a portion of your promotional activity) via social networks have experienced positive results, the practice can also backfire,...
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9 in 10 Sept. Search Queries 5 Words or Less
Roughly nine in 10 US search queries conducted in September 2011 consisted of five words or less, according to data from Experian Hitwise. In addition, about seven in 10 consisted of three words or...
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Value Slightly Trumps Price in Retailer Selection
Discovering good values for your money is rated as “very influential” in shopping at a particular retailer by a slightly higher percentage of global consumers than a store having the lowest prices...
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Consumers Unsure about Sharing Personal Data
US and Canadian consumers display high degree of uncertainty about sharing their personal data with companies, according to an October 2011 survey from LoyaltyOne. Almost nine in 10 (88%) consumers say...
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Fan Involvement Aids SocNet Rebranding
Brands should consider their existing fan base when rebranding or launching new goods via social media, according to [pdf] a new report from WaveMetrix. Results from “Q3 2011 Benefits and Limits of a...
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2 in 3 Adults Watch NFL
Almost two thirds of US adults say they currently watch NFL football (64%), including almost three quarters of men (73%) and more than half of women (55%), according to Adweek/Harris Poll results...
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Shopping Cart Abandonment Response Often Inadequate
Online shopping cart abandonment rates are on the rise, with the average abandonment rate jumping roughly 6% from 71% to 75% during the first six months of 2011, according to data released by Listrak...
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B2B Technology Collateral Consumption Declines YOY
Of the five major B2B technology collateral types covered in a 2010 survey of corporate technology decision-makers conducted by Eccolo Media, three showed a significant decline in consumption during...
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Beware Backfiring Social Media Ads
Marketers considering negative, mocking or even charitable social media promotional campaigns should first carefully consider how consumers may react, according to [pdf] a new report from WaveMetrix....
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Consumer Sentiment l Economic Confidence l Retail Sales
The October 2011 Consumer Reports Index, a measure of overall consumer financial health, showed some hopeful signs for the economy, but several recurring problems persisted. The Consumer Reports...
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B2B Tech Collateral Goes Mobile
A growing shift toward viewing content via mobile device is occurring among consumers of B2B technology collateral, according to [download page] a study released in 2011 by Eccolo Media. Results from...
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Live Social Media Campaigns Generate Buzz
Running real-time “live” social media campaigns is one way marketers can effectively use social networking to generate positive buzz for their brands, according to [pdf] a new report from WaveMetrix....
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SocNet Users Most Trust Info from Consumers
Social network users are most likely to trust product and service information provided by other consumers, according to data released in October 2011 by NMIncite and The Nielsen Company. Sixty-three...
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TV Buzz Peaks Midweek
TV buzz is highest on Tuesday, Wednesday, and Thursday, closely mimicking traditional ratings patterns, according to analysis released in October 2011 by NMIncite and Nielsen. Results from the analysis...
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Younger Adults, Women Rate Halloween Higher
While Christmas and Thanksgiving are the top two holidays with American adults of all age groups and both genders, results of a Harris Poll released in October 2011 show notable differences in how...
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1 in 4 Consumers Use Online Coupon Codes
Half of consumers use coupons from newspapers or magazines, according to an online shopping poll released by Ipsos Public Affairs in October 2011. Results from the poll indicate this is double the...
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Hispanics Display Unique Mobile, Web Habits
US Hispanic adults 18 and older display mobile and internet habits notably different from the non-Hispanic and general adult populations, according to data released in October 2011 by the Prosper...
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