SocNet Crowdsourcing Has Mixed Results

While brands performing crowdsourcing (letting consumers take over a portion of your promotional activity) via social networks have experienced positive results, the practice can also backfire, according to [pdf] a new report from WaveMetrix. Results from “Q3 2011 Benefits and Limits of a Social Media Fanbase” show that brands with an established fan base and brand image tend to get better results from social media crowdsourcing.
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