US Business Elite Keep it Traditional

America’s most successful and influential business leaders are not yet replacing traditional media with digital, although the latter is on the rise, according to a survey from Ipsos MediaCT released in October 2011. Results from the Business Elite USA survey reveal that 87% of this group still utilize print, and 82% TV on a daily basis. Among daily publication titles, the Wall Street Journal dominates in average issue readership (AIR), at 46.3%. This is 60% more than the second-ranking daily publication, USA Today, which claims an AIR of 29%. The only other daily publication to score an AIR in double digits is the New York Times (18.9%).
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