Men More Frequent Social Shoppers

Men are more likely than women to frequently perform five of 6 key social shopping activities, according to a study released in October 2011 by Performics and conducted by ROI Research. Data from the 2011 Social Shopping Study indicates that among participants who use social networks at least occasionally during the shopping process, men (62%) are 24% more likely than women (50%) to use a shopping site to compare a product at least once a week, and 37% more likely to use a deal site to perform the same activity with that frequency. Men (57%) are also about 43% more likely to frequently use deal sites to research product information than women (40%).
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