Live TV Shows Command Ad Spot Premiums
TV shows that viewers tend to watch live, rather than play back days later, command a premium for marketers, according to survey results released in October 2011 by Advertising Age. Results from the...
View ArticleUS Gun Ownership Highest Since ’93
Forty-seven percent of American adults currently report that they have a gun in their home or elsewhere on their property, according to October 2011 Gallup data. This is up almost 15% from 41% a year...
View ArticleCyber Monday Tops for Online Retailers
Cyber Monday drove higher online sales volume than Black Friday during the 2010 holiday season, according to [download page] an October 2011 white paper from Marin Software. Results from “The Online...
View ArticleSmartphone Share of Device Impressions Jumps Y-O-Y
Smartphones accounted for 72% of all connected device impressions on the Millennial Media mobile network, according to [download page] the September 2011 Millennial Media Mobile Mix. This remains...
View ArticleBanking, Credit Card App Use Sharply Grows
Usage of mobile banking and credit card applications by US subscribers grew sharply between Dec 2010 and June 2011, according to comScore MobiLens data released in October 2011. A total of 12.7 million...
View ArticleRich Media Campaigns Boost CTR
A rich media campaign can provide a dramatic lift in click-through rate (CTR) over a standard mobile banner campaign, according to [download page] a Jumptap report released in October 2011. Results...
View ArticleLGBT-Inclusive TV Series Get Significant Ad Spend
Lesbian, Gay, Bisexual, Transgender (LGBT)-inclusive programs represented almost a-quarter (24%) of broadcast primetime scripted and reality shows last season, garnering 28% of broadcast primetime TV...
View ArticleSearch Top Local Biz Research Method
When it comes to people researching and finding local businesses, search trumps all alternatives, including a merchant’s own website, according to data released in October 2011 by CityGrid Media and...
View ArticleOnline Merchants Gain Q3 Visitors, Revenues YOY
The online merchants who comprise the MarketLive Performance Index made solid year-over-year gains in areas such as visitors and revenues during Q3 2011, according to an October 2011 report from...
View Article3 in 10 Americans Plan Holiday Travel
Three in ten Americans plan to travel for the holidays this year, with 42% of these travelers planning to up their holiday travel budget compared to last year, according to the October 2011 American...
View ArticleUS Business Elite Keep it Traditional
America’s most successful and influential business leaders are not yet replacing traditional media with digital, although the latter is on the rise, according to a survey from Ipsos MediaCT released in...
View ArticleMen More Frequent Social Shoppers
Men are more likely than women to frequently perform five of 6 key social shopping activities, according to a study released in October 2011 by Performics and conducted by ROI Research. Data from the...
View ArticleTwitter Leads Social Media Sharing Growth
Twitter led all social networks in the percentage increase of sharing by members from launch until now, according to an infographic released in October 2011 by Unruly Media. Analysis by Unruly Media...
View ArticleSocial Moms Influential Shoppers
Women and mothers are becoming increasingly active and influential in social media, according to an October 2011 study by NM Incite and Nielsen. Data from the study indicates that mothers who actively...
View ArticleTV Dominates Sugary Drink Ad Spend
Three-quarters of media budgets for all sugary drinks and energy drinks were spent on TV advertising in 2010, with internet and magazine ads (8% each) and radio and outdoor ads (4% each) following far...
View ArticleMost Social Shoppers Trust SocNet Reviews
A majority of social shoppers trust user reviews and recommendations on social network sites more than other sites, according to a study released in October 2011 by Performics and conducted by ROI...
View ArticleSatisfaction With Online Conversion Rates Falls
Satisfaction with conversion rates have fallen in the past year, according to [download page] an October 2011 report from Econsultancy in association with RedEye. Data from the “Conversion Rate...
View ArticleIn-Store Online Searches Prove Popular
Three in five social shoppers conduct competitive price searches or find specials, coupons, or deals while in a retail location, according to a study released in October 2011 by Performics and...
View ArticleUsability Testing for Conversion Rate Improvement Grows
38% of companies currently employ usability testing to improve conversion rates, representing an increase of about 40% from the 27% who used the method last year, according to [download page] an...
View ArticleUS Consumers Display Price Sensitivity
About two in 5 US consumers would switch from brand name to generic grocery items as a result of a 10-20% price increase, according to an October 2011 survey by Accenture. Data from the “Pricing...
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