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Live TV Shows Command Ad Spot Premiums

TV shows that viewers tend to watch live, rather than play back days later, command a premium for marketers, according to survey results released in October 2011 by Advertising Age. Results from the...

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US Gun Ownership Highest Since ’93

Forty-seven percent of American adults currently report that they have a gun in their home or elsewhere on their property, according to October 2011 Gallup data. This is up almost 15% from 41% a year...

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Cyber Monday Tops for Online Retailers

Cyber Monday drove higher online sales volume than Black Friday during the 2010 holiday season, according to [download page] an October 2011 white paper from Marin Software. Results from “The Online...

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Smartphone Share of Device Impressions Jumps Y-O-Y

Smartphones accounted for 72% of all connected device impressions on the Millennial Media mobile network, according to [download page] the September 2011 Millennial Media Mobile Mix. This remains...

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Banking, Credit Card App Use Sharply Grows

Usage of mobile banking and credit card applications by US subscribers grew sharply between Dec 2010 and June 2011, according to comScore MobiLens data released in October 2011. A total of 12.7 million...

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Rich Media Campaigns Boost CTR

A rich media campaign can provide a dramatic lift in click-through rate (CTR) over a standard mobile banner campaign, according to [download page] a Jumptap report released in October 2011. Results...

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LGBT-Inclusive TV Series Get Significant Ad Spend

Lesbian, Gay, Bisexual, Transgender (LGBT)-inclusive programs represented almost a-quarter (24%) of broadcast primetime scripted and reality shows last season, garnering 28% of broadcast primetime TV...

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Search Top Local Biz Research Method

When it comes to people researching and finding local businesses, search trumps all alternatives, including a merchant’s own website, according to data released in October 2011 by CityGrid Media and...

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Online Merchants Gain Q3 Visitors, Revenues YOY

The online merchants who comprise the MarketLive Performance Index made solid year-over-year gains in areas such as visitors and revenues during Q3 2011, according to an October 2011 report from...

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3 in 10 Americans Plan Holiday Travel

Three in ten Americans plan to travel for the holidays this year, with 42% of these travelers planning to up their holiday travel budget compared to last year, according to the October 2011 American...

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US Business Elite Keep it Traditional

America’s most successful and influential business leaders are not yet replacing traditional media with digital, although the latter is on the rise, according to a survey from Ipsos MediaCT released in...

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Men More Frequent Social Shoppers

Men are more likely than women to frequently perform five of 6 key social shopping activities, according to a study released in October 2011 by Performics and conducted by ROI Research. Data from the...

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Twitter Leads Social Media Sharing Growth

Twitter led all social networks in the percentage increase of sharing by members from launch until now, according to an infographic released in October 2011 by Unruly Media. Analysis by Unruly Media...

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Social Moms Influential Shoppers

Women and mothers are becoming increasingly active and influential in social media, according to an October 2011 study by NM Incite and Nielsen. Data from the study indicates that mothers who actively...

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TV Dominates Sugary Drink Ad Spend

Three-quarters of media budgets for all sugary drinks and energy drinks were spent on TV advertising in 2010, with internet and magazine ads (8% each) and radio and outdoor ads (4% each) following far...

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Most Social Shoppers Trust SocNet Reviews

A majority of social shoppers trust user reviews and recommendations on social network sites more than other sites, according to a study released in October 2011 by Performics and conducted by ROI...

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Satisfaction With Online Conversion Rates Falls

Satisfaction with conversion rates have fallen in the past year, according to [download page] an October 2011 report from Econsultancy in association with RedEye. Data from the “Conversion Rate...

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In-Store Online Searches Prove Popular

Three in five social shoppers conduct competitive price searches or find specials, coupons, or deals while in a retail location, according to a study released in October 2011 by Performics and...

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Usability Testing for Conversion Rate Improvement Grows

38% of companies currently employ usability testing to improve conversion rates, representing an increase of about 40% from the 27% who used the method last year, according to [download page] an...

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US Consumers Display Price Sensitivity

About two in 5 US consumers would switch from brand name to generic grocery items as a result of a 10-20% price increase, according to an October 2011 survey by Accenture. Data from the “Pricing...

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