3 in 10 Americans Say Social Media Ads Useless

31% of Americans say they find advertising on social media sites to be either not very or not at all useful, according to a study released in December 2011 by Epsilon Targeting. Data from the “2011 Channel Preference Study” indicates that just 13% find social media advertising to be somewhat or very useful. These patterns hold for Canadian consumers too: they are more than twice as likely to find social media advertising useless (33%) than useful (16%). (more…)