Blogs Rising As Content Marketing Tactic

65% of B2B marketers use blogs for content marketing purposes, trailing articles (79%) and social media (74%) as the most widely used tactic, but representing a 27% increase from 51% of respondents in 2010, according to [download page] a December 2011 study by MarketingProfs and the Content Marketing Institute. Data from “B2B Content Marketing: 2012 Benchmarks, Budgets & Trends” indicates that a majority of B2B marketers also use eNewsletters (63%), case studies (58%), in-person events (56%), videos (52%), and white papers (51%), with the latter two tactics increasing from 41% and 42% of respondents in 2010, respectively. (more…)