Half of US and UK shoppers either use in-store kiosks (20%) or would be interested in using them (31%) for self-service of accessing web-based content, while a similar proportion currently use (21%) or are interested in using (27%) digital screens in-store to help them shop, according to a study released in January 2012 by Cisco Internet Business Solutions Group (IBSG). (more…)
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In-Store Tech Proves Influential for Shoppers
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